Protected: French Oui Oui
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- Client French Oui Oui
- Date 01 June 2024
Results-oriented digital marketer with a passion for creativity. Find out about my work and skills below.
I thrive on blending data, strategic thinking with innovative ideas to achieve impactful outcomes, whether behind the screen or on site equiped with my Sony Alpha A7 IV.
With a keen understanding of digital marketing strategies and trends, I continuously seek out new ways to captivate and inspire.
Graduated with merit with a focus on strategic marketing.
Exam-based, most widely taught and industry-accredited course. Skills/Knowledge acquired: Website Optimization, SEO, Content Marketing, PPC, YouTube and Display Advertising, Analytics with Google Analytics, Email Marketing & Digital Marketing Strategy.
Professional certificate consisting of 7 course series covering E-Commerce, Display Ads, SEO & Email Marketing.
This course teaches the skills to design, optimize & report an end-to-end marketing strategy and campaigns that align with business goals and complements a holistic marketing plan using Meta technologies.
Professional certificate consisting of 7 course series covering User Experience (UX), Prototype , Wireframe User Experience Design (UXD), UX Research, mockup, Figma, Usability Testing
Professional certificate teaching the skills to perform the process of collecting, storing, modeling, and analyzing data that can inform executive decision-making.
Creating comprehensive plans to reach specific marketing goals using various digital channels.
Creating engaging and relevant content such as blog posts, articles, videos, infographics, and social media posts to attract and retain customers.
Managing online advertising campaigns across platforms like Google Ads, Meta Ads, LinkedIn Ads, etc., to increase brand visibility, drive traffic, and generate leads.
Developing and implementing strategies to grow and engage an audience on social media platforms such as Facebook, Instagram, LinkedIn, etc.
Optimizing website content and structure to improve visibility in search engine results pages (SERPs) and increase organic traffic.
Creating visual communication across various media platforms using visual elements, typography, and layout techniques to create designs that communicate ideas, messages, or information effectively and aesthetically.
There is no excerpt because this is a protected post.
There is no excerpt because this is a protected post.
There is no excerpt because this is a protected post.
There is no excerpt because this is a protected post.
Rebranding
Background:
Ribbon by Rima, a well-established social gathering and gifts event company, seeks to rebrand in order to expand its market reach and scale its operations. This rebranding project aims to modernize the company’s image, align it with its growth ambitions, and enhance its appeal to a broader, more diverse audience. The project will involve redefining Ribbon by Rima’s brand identity, updating its visual and verbal communications, and creating a cohesive brand experience across all touch points.
Objectives:
Develop a brand framework that supports the company’s growth into new markets and larger-scale events.
Develop a unique visual and verbal identity that makes the brand easily recognizable and memorable to customers.
Ensure consistent brand communication across all touch points.
Foster strong emotional connections with customers to increase loyalty and repeat business.
Brand Research and Analysis:
Conducted stakeholder interviews and workshops to understand Ribbon by Rima’s core values, mission, vision, and unique selling points.
Performed market research to analyze industry trends, competitor strategies, and target audience preferences.
Audited existing brand materials and assessed current brand perception.
Visual Identity Design:
Designed a new logo that encapsulated Ribbon by Rima modern and dynamic approach to event management.
Developed a fresh color palette and typography that conveyed elegance, joy, and creativity.
Created visual elements such as icons and graphics that aligned with the brand’s new identity.
Designed brand collateral including business cards, letterheads, brochures, and event materials.
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Brand Strategy Development:
Developed a brand narrative that communicated Ribbon by Rima’s story and value proposition effectively.
Developed identity guidelines for maintaining a consistent and cohesive brand presence across all touch points.
Created a messaging framework to guide consistent communication across all channels.
Verbal Identity Development:
Crafted a brand voice that resonates with the target audience.
Developed key messaging and taglines for use in marketing materials, social media, and promotional content.
Implementation and Rollout:
Plan and executed the rollout of the new brand identity, including an internal launch to align employees with the new brand vision.
Update the Ribbon by Rima’s website, social media profiles, and email templates to reflect the new identity.
Results:
Increased Market Differentiation: The new brand identity helped Ribbon by Rima’s stand out in a crowded market, attracting new clients and business opportunities.
Improved Customer Engagement: The refreshed visual and verbal identity resonated with target audiences, leading to higher engagement rates across digital and physical touch points.
Consistent Brand Communication: The brand guidelines ensured consistent application of the new identity, strengthening brand coherence and recognition.
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From start to finish, working with DigiVan for our learning platform project was an absolute pleasure. From the initial consultation, Adam demonstrated an impressive level of expertise and creativity, showing that he is truly knowing what to do and how to achieve the goals.
Adam is highly skilled and professional. He transformed my brand and created a cohesive and attractive online store that helped me to expand my business and leverage new clients.
I had the pleasure of working with Adam, and was pleased by his approach. His ability to define scope and implement effective marketing strategies were instrumental in boosting engagement and increasing brand awareness. I highly recommend Adam for anyone looking to elevate their marketing efforts and achieve outstanding results.
I recently worked with DigiVan on a brand development project and couldn`t be happier. Adam perfectly brought my vision to life, creating a compelling and cohesive brand identity and guideline.
I am open for full-time job, part-time or project based. Connect with me via phone call, direct message or email.
Phone: +01(604)779-4843 Email: Info@digivan.ca