Rebranding – DigiVan

Content Creation | Digital Marketing | Rebranding

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Protected: French Oui Oui

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Client French Oui Oui
Date 01 June 2024

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Digital Marketing | Rebranding

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Client Jivan Anderson
Date 25 June 2021

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Rebranding

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Ribbon by Rima

Rebranding

Client Rima
Date 01 March 2024

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Background:

Ribbon by Rima, a well-established social gathering and gifts event company, seeks to rebrand in order to expand its market reach and scale its operations. This rebranding project aims to modernize the company’s image, align it with its growth ambitions, and enhance its appeal to a broader, more diverse audience. The project will involve redefining Ribbon by Rima’s brand identity, updating its visual and verbal communications, and creating a cohesive brand experience across all touch points.

Objectives:

Develop a brand framework that supports the company’s growth into new markets and larger-scale events.
Develop a unique visual and verbal identity that makes the brand easily recognizable and memorable to customers.
Ensure consistent brand communication across all touch points.
Foster strong emotional connections with customers to increase loyalty and repeat business.

Brand Research and Analysis:

Conducted stakeholder interviews and workshops to understand Ribbon by Rima’s core values, mission, vision, and unique selling points.
Performed market research to analyze industry trends, competitor strategies, and target audience preferences.
Audited existing brand materials and assessed current brand perception.

Visual Identity Design:

Designed a new logo that encapsulated Ribbon by Rima modern and dynamic approach to event management.
Developed a fresh color palette and typography that conveyed elegance, joy, and creativity.
Created visual elements such as icons and graphics that aligned with the brand’s new identity.
Designed brand collateral including business cards, letterheads, brochures, and event materials.

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Brand Strategy Development:

Developed a brand narrative that communicated Ribbon by Rima’s story and value proposition effectively.
Developed identity guidelines for maintaining a consistent and cohesive brand presence across all touch points.
Created a messaging framework to guide consistent communication across all channels.

Verbal Identity Development:

Crafted a brand voice that resonates with the target audience.
Developed key messaging and taglines for use in marketing materials, social media, and promotional content.

Implementation and Rollout:

Plan and executed the rollout of the new brand identity, including an internal launch to align employees with the new brand vision.
Update the Ribbon by Rima’s website, social media profiles, and email templates to reflect the new identity.

Results:

Increased Market Differentiation: The new brand identity helped Ribbon by Rima’s stand out in a crowded market, attracting new clients and business opportunities.
Improved Customer Engagement: The refreshed visual and verbal identity resonated with target audiences, leading to higher engagement rates across digital and physical touch points.
Consistent Brand Communication: The brand guidelines ensured consistent application of the new identity, strengthening brand coherence and recognition.